Digicel Samoa today announced the launch of its annual festive campaign, "Better Connected This Christmas,". This campaign rewards customers during the holiday season with the opportunity to win a share of $60,000 in cash and over 70 different prizes.  

The campaign covers all customers with Digicel Samoa prepaid, postpaid, Digicel TV, DTV App, ISP home internet service products, and MyCash services. Customers who purchase $18 tala bundles or renew their existing Digicel Samoa service between 18th November 2025 and 11th January 2026 will automatically be entered into the draw for festive prizes.

As part of a move to increase the adoption of digital financial services, Digicel Samoa will offer double entries to all customers who use the MyCash service during that period. In addition to the $60,000 total prize pool, prizes include the Ultimate Connected Family Pack worth $10,000, $3,000 and $1,000 weekly MyCash cash payouts, Smart TVs with 5G devices, UB40 Tickets and more making it a truly festive giveback for the whole family.

Adding star power and community presence to the campaign, the newly crowned Miss Samoa, Feagaimaali’I Soti Mapu, will serve as the official face of the Christmas campaign. Her involvement amplifies Digicel Samoa's commitment to community engagement and local talent, thereby cementing the campaign's message of family and cultural connection.

Digicel Samoa CEO, Karl Vizvary, said; “Christmas is about more than just gifts; it's about connection, the ability to be in contact and share precious moments with loved ones no matter the distance. Our 'Better Connected This Christmas' campaign is our way of giving back to the community and helping to ensure that every family in Samoa can share in those moments, either through a voice or video call home, streaming of a festive movie, or winning one of our exciting prizes. We're also thrilled to have the newly crowned 2025 Digicel Miss Samoa join us in spreading this message of joy and connectivity."

Miss Samoa, Feagaimaali’I Soti Mapu, commented; “I’m thrilled to be part of this year’s Digicel Samoa Christmas campaign. It’s wonderful to help celebrate connection and joy, and I can’t wait to see our community enjoy the prizes and festive surprises Digicel Samoa has prepared."

Digicel Samoa encourages all customers to get involved by purchasing $18 or more bundles, topping up using their services, and maximising their entries, especially through the MyCash app, to ensure they are "Better Connected This Christmas."