Digicel Samoa announces its partnership with Agency Four3 as Gold Sponsors for the Ali Campbell & UB40 concert, set to take place on Friday, 31 January 2026 in Apia. This collaboration promises an unforgettable evening of music and entertainment for fans across Samoa.

Agency Four3, as the main organiser, brings its expertise in delivering world-class events, while Digicel Samoa will enhance the fan experience through innovative digital and cashless initiatives.

Ali Campbell, lead singer of UB40, said; “We can’t wait to bring our music to Samoa and share the reggae vibes with our fans there. It’s going to be a special night, and we’re looking forward to making unforgettable memories together.”

Digicel Samoa CEO, Karl Vizary, said: “We are proud to support iconic global acts like UB40, who bring people together through music. Partnering with Agency Four3 for this event allows us to showcase not only world-class entertainment, but also the power of digital innovation and cashless convenience through MyCash. We can’t wait to see our customers enjoy this unforgettable experience.”

Tickets go on sale from Wednesday, 1st October 2025, exclusively at all Digicel Samoa Retail Outlets and Kiosks, and via MyCash QR Pay. Customers are encouraged to top up their MyCash accounts for exclusive promotions and VIP experiences, making the concert not just a night of music, but a celebration powered by innovation and convenience.